Abercrombie & Bitch

Why do I shop there? Even with their in-your-face, pseudo pornographic, homoerotic advertising. Their blatantly you-must-be-beautiful-and-young-to-shop-here marketing. Their bitchy sales staff that are too cool to help you (that applies to the males as well). I should stop, but I really dig their sweats and wind pants, though they’re way overpriced. After my Christmas shopping experience and reading about their thong line for 7 to 14 year old girls, I may stop. And not the thongs you wear on your feet either.

Anyway, back to my experience. I always thought it was bad enough that they gave you your merchandise in a bag with a half-naked guy on it. (Does this bother anyone else? I’m not homophobic, but I don’t want to walk around a mall with a naked “male model” on my bag). I think they went a little too far with their pretty boy marketing this holiday season. I turn the corner to walk into their store in Tyson’s Corner mall, Virginia and I almost run into a lanky, half naked dude. The guy had his top off and appeared to be coated with body make-up. He was evidently one of the A&F “male models”. A female employee, dressed somewhat like a cheerleader, was asking the girls that walked in if they wanted an autograph from (or to talk to) the model. It just seemed so unnatural, especially in that setting and at that time of year. Frankly, it was a bit creepy.

In the end, I bought my sweats (shame on me) and my faith was partly restored when one young girl that walked in was offered an autograph and rolled her eyes while walking on.

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